ANA - Founder

Ana González Herrera has had a global career in the US, London, Germany and markets worldwide for a variety of brands within the health, beauty, and luxury hospitality sectors.

Ana has over 15 years of experience in corporations, medium size and start-up companies. Ana has also gained extensive knowledge in executive management from both London School of Economics and Cornell University.

REBECCA - Creative Director​

With over 15+ years of branding and design experience in product development, packaging, brand identity, print design, and merchandising, Rebecca has a proven track record helping clients build engaging, relatable, and profitable brands that thrive in today’s marketplace. She has collaborated with clients ranging from start-ups to global Fortune 500 brands, including Alba Botanica, Avalon Organics, Jason Natural, Mineral Fusion, NeoStrata, CeraVe and SkinCeuticals.

Her passion lies in cultivating and creating authentic, consistent design strategies that not only elevate their brand perception but genuinely connect with consumers. Her strong business comprehension and highly organized, proactive thinking allow her to also excel at establishing standards and operational procedures that make long-term scalable success a reality.

ROHINI - Brand Strategist

Rohini is a brand development and marketing executive with over 17 years of experience. She has held senior management roles at a range of creative agencies including Arnell, Organic/BBDO and Gotham. Most recently, Rohini was Senior Vice President, Brand Planning Director at Arnold Worldwide.

Her clients have ranged from start-ups to global Fortune 500 brands including PepsiCo, Belvedere Vodka, Olay, Revlon, Almay, Maybelline, Bank of America, John Frieda and Jergens.

MATT - Strategist

Matt has more than 25 years of pharmaceutical experience and has held leadership positions in brand and payer marketing, strategic planning, business development, and healthcare policy. He has worked in market access across all customer segments, providing clients with strategic insights, brand implications and tactical recommendations.

He has extensive experience in specialty and chronic therapeutic areas including distribution, hospitals, IDNs and ACOs in both in pre launch and launch phases.

In addition to his agency experience, Matt was a Product Director at Forest Laboratories, leading managed healthcare business planning and development of strategies for pricing, reimbursement, contracting for all customer segments.

He is a graduate of the State University of New York at Oswego with a Bachelor’s Degree in Marketing.

CLAIRE - Retail and Sustainability

Over the last 16 years, Claire worked as a senior buyer for some of the leading retailers.  She is passionate about product and delivering the best value and quality strategies.

She has worked with all levels of manufacturing categories globally and through this, became very aware of the importance of knowing where your product is coming from in order to develop a transparent supply chain that protects both workers and the environment.

This led her into the world of sourcing, working with a hugely successful e-commerce retailer ASOS. Somewhat uniquely for such a big retailer, they have increased their sustainable story while ensuring product is sourced from an ethical supply base.

BRYAN - Digital Strategist

Bryan is a digital and social media strategist with 15 years of experience across a variety of industries, primarily in healthcare. He provides end-to-end digital and social media expertise in research, strategy, coordinating multi-disciplinary teams covering all aspects of the digital landscape. 

Having built and led teams across digital, and understanding the importance of insights that guide strategy, Bryan ensures that all pieces of the puzzle fit together.

PAULA - Graphic Designer

Paula received her BFA in Integrated Design from Parsons School of Design, New York City.  The combination of her knowledge on branding strategy and graphic design with her visual marketing studies at POLIMODA (Florence, Italy) has given her a very unique and complete approach to her work. Paula has been part of AG CASA since its inception.

She has a passion for creating beautiful and long-lasting brands.

LUIS - Web Developer

Luis has more than 20 years of experience as a multimedia designer:  graphic designer, website front-end developer, 3d computer animation and video editing. Passionate about computer graphics since he was a teenager,  Luis become the youngest 3D animation & video editing instructor. 

He got his first job as a web designer at RSLcom (Estée Lauder family). Post closure of the Group, Luis created his visual production company.

He enjoys being part of the international team at AG CASA and knows Ana since their teenage years.


115 E 23rd St

10010 NY