Rohini is a brand development and marketing executive with over 17 years of experience in building brands and integrated marketing campaigns. She has held senior management roles at a range of creative agencies including Arnell, Organic / BBDO and Gotham. Most recently, Rohini was Senior Vice President, Brand Planning Director at Arnold Worldwide.
Her clients have been start-ups, small businesses and global Fortune 500 brands including PepsiCo, Belvedere Vodka, Olay, Revlon, Almay, Maybelline, Bank of America, John Frieda and Jergens.
Her passion lies at the intersection of culture, commerce, creativity and innovation. It is this intricate mix of elements that make up the brands that consumers love. And, she believes that this love is what ultimately drives business results.
Rohini’s skill set includes research, trend analysis, brand positioning, brand architecture, digital strategy, social strategy and integrated communications development. She is able to lead brand and marketing projects from initial strategic development through to implementation.