We are a New York based boutique strategy, branding
and business development agency
We are the first agency collective with sustainability
as our core value
We architect, create and grow brands and businesses
We are a New York based boutique strategy, branding and business development agency
We are the first agency collective with sustainability as our core value
We architect, create and grow brands and businesses
WHO WE ARE
We bring an entrepreneurial mindset to emerging and established companies that believe in sustainability to ensure they can compete with the fast-moving and changing landscape. We seek to serve brands with a sustainability vision, ultimately impacting their customers and the planet.
We believe in partners, not clients, and collaborators, not employees. We may be an agency by definition, but we are a collective at heart. We are big believers in the studio model as a way to work, so we regularly add to our team with extraordinary, free-range people and partners.
We create major impact through strategy, and strive for creative excellence through consultation, collaboration and detailed execution.
OUR VALUES
Empathy, Participation, Contribution, Learning New Things, Belonging, Respect.
INDUSTRIES WE COVER
Branding
We believe that creativity can apply to any product or brand. With empathy and a deep dive into your consumer needs, we can create the brand that connects with your consumer.
Strategy
We advise and have worked with large consumer firms, retail companies, indie brands, start-ups, PEs and VCs operating or interacting with the following industries:
- Beauty & Cosmetics
- Wellness
- Lifestyle & Hospitality
- Fashion, Luxury
- Pharma
- Retail
EXAMPLES OF WHAT WE DO
BRANDING & COPY
“I need to change our brand look & feel, refresh it, modernize it and recreate my website designs for our supplement brand”
“I am raising money and need a complete rebrand, with brand guidelines, new logo marketing collateral and packaging rebrand for my Collagen Powder”
“I need great names, messaging and copy for my ethnic food brand”
DIGITAL
“I need to develop a digital and social media strategy & guidelines that resonates with my target audience”
“I am a lifestyle brand that needs to completely change our website with a modernized look and videos of our facilities”
“We want to reduce our dependency on paid social media by investing in content and SEO solutions”
STRATEGY, BRAND POSITIONING & IDENTITY, PRODUCT PORTFOLIO
“We are a start-up lifestyle tech brand and need to develop our brand values, manifesto, develop a strong positioning and voice”
“I have a fashion brand and need to develop a new sustainability strategy”
“I have a wellness brand we are launching and need a strong market-entry strategy”
“As a fast-growing tech company servicing beauty consumers, I need to pivot my business model through innovative partnerships”
“We succeeded in building a fast-growing DTC home brand and now want to extend our line into fragrance and body products”
BUSINESS DEVELOPMENT & PARTNERSHIPS
“ We are a tech company with an app aimed at wellness consumers, can you help us map out, plan and execute enterprise partnerships with corporations?”
“As a American skincare brand, I need a reliable partner to develop a cross-border beauty salon business distribution in Europe and Middle East”
“My CBD supplement brand is doing really well in Europe, it’s time for us to launch in the US, can you help us with US retailers?”
“I am a successful Italian wellness brand looking for new worldwide e-commerce & subscription boxes partners”
WE ARE CONNECTED TO AN EXTENSIVE NETWORK OF SELECTED FINANCIAL PARTNERS INCLUDING:
- Angel investors, serial entrepreneurs, successful founders
- Venture capitalists, accelerators and incubators
- Private equity firms
- Family Offices
- Boutique M&A firms and leading investment banks
BRAND EXPERIENCE
PORTFOLIO HIGHLIGHTS
ONG Wellness Studio
Messaging
Investor Strategy
Marketing Partnerships
Graphic Design
Copywriting
Boulder Botanical & Bioscience Labs
Website Design
Copywriting
Art Direction
Investor Deck
SEO
Pursoma
Brand Positioning
Competitive Audit
Company Mission
Channel & Growth Strategy
Category Research
Retailer presentation
Retail entry strategy
Sales & Investor Decks
Promotional Strategy
Sales processes
Nanogen
Brand Positioning
Retail & Channel Strategy
International Go-to-Market Strategy
Sales Deck
Packaging Design
Product Naming
Copywriting
Promotional Strategy
Glowbotanica
Concept Development
Brand Creation
Range and naming
Brand Positioning (USA & International)
Category Research
Packaging Design
Copy
Graphic Design
Investor Deck
Medik8
Packaging Design
International Go-to-Market Strategy
Range Architecture
Retail & Channel Strategy
Product Naming
Website Design
Sales Deck
SEO Strategy
BRAND CHECKLIST
We are passionate about helping brands grow and transform through marketing, sales and strategy
Enter your email and we’ll send you our complimentary brand checklist to see if you are on track with your messaging, vision and identity